Primax Stories

Extend your horizons

Our task is to provide X-ray imaging providers with proper information and helping to increase value by turning challenges into opportunities.

STORIES

Primax Insight

IWD2025

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗗𝗮𝘆 𝟮𝟬𝟮𝟱 calls us to Accelerate Action toward gender equality.

At Primax International, we share this commitment and work every day to foster an inclusive and equitable workplace.
Today, our Team is balanced between men and women, reflecting our belief that engagement and dedication should be the only true opportunity for growth.

By continuing to take action, we can help drive meaningful progress for all.

#IWD2025 #AccelerateAction #Equity #Diversity #Inclusion

PrimaxInternational

𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗶𝗺𝗮𝗴𝗶𝗻𝗴, 𝗹𝗼𝘄𝗲𝗿 𝗱𝗼𝘀𝗲.

At Primax International, we believe in optimizing image quality while minimizing radiation exposure. Cyberbloc’s advanced dose reduction systems ensure safety without compromise:

🔹 𝘚𝘮𝘢𝘳𝘵 𝘋𝘰𝘴𝘦 𝘊𝘰𝘯𝘵𝘳𝘰𝘭 – Automatically adjusts imaging parameters to achieve the best results with the lowest possible dose.

🔹 𝘝𝘪𝘳𝘵𝘶𝘢𝘭 𝘊𝘰𝘭𝘭𝘪𝘮𝘢𝘵𝘪𝘰𝘯 – Instead of repeated exposures to adjust the field of view, a single reference X-ray allows real-time collimator adjustments directly on-screen. This means no additional radiation is needed to refine the imaging area, reducing patient exposure while improving workflow efficiency.

🔹 𝘓𝘰𝘸-𝘋𝘰𝘴𝘦 𝘍𝘭𝘶𝘰𝘳𝘰𝘴𝘤𝘰𝘱𝘺 – Instantly cuts radiation by 50% with a dedicated button, enhancing patient and operator safety.

🔹 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘥 𝘋𝘰𝘴𝘦 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 – Monoblock filtration, advanced dose settings, and adjustable frame rates (1-30 fps) ensure a balance of clarity and protection.

🔹𝘈𝘥𝘢𝘱𝘵𝘪𝘷𝘦 𝘈𝘉𝘊 𝘙𝘖𝘐 – a solution that guarantees correct ROI positioning under all operating conditions

Because safety and performance go hand in hand.

#PrimaxInternational #Cyberbloc #DoseReduction #SmartImaging #Fluoroscopy #Radiology #PatientSafety

PeopleOfPrimax

𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗳 𝗣𝗿𝗶𝗺𝗮𝘅 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹: 𝗘𝗹𝗶𝘀𝗮

“𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.”
For @Elisa Di Stefano, every collaboration is an opportunity to learn, grow, and create meaningful connections.

As Export Area Manager, Elisa brings energy and a fresh perspective to international business. Navigating different markets, she’s focused on understanding needs, supporting distributors, and fostering long-term relationships built on trust and reliability.

She knows that strong partnerships don’t happen overnight—they take commitment, adaptability, and the right mindset.

At Primax International, people like Elisa prove that dedication and a fresh approach can make a real difference in building the future.

#PeopleOfPrimax
#MedicalImaging
#Partnerships
#LongTermSuccess

ECR2025

✨ #ECR2025 Day 4

ECR 2025 is coming to a close.
Thanks to everyone who visited our booth, shared insights, and engaged in discussions.

These interactions drive continuous improvements in our strategies and help us to deliver the best service.

We are already missing you all!

#Primaxinternational
#ECR2025

CyberblocFPS

Final day at ECR 2025!

If you’re still exploring imaging solutions, visit Expo X2, Booth 202 for a closer look at #CyberblocFPS and its latest enhancements.

Our Team is available for any final questions before the event wraps up.

#PrimaxInternational #ECR2025

ECR2025

✨ 𝐃𝐚𝐲 3 𝐚𝐭 𝐄𝐂𝐑 𝟐𝟎𝟐𝟓

Meetings with our partners and industry colleagues continue at ECR 2025.

These discussions are key to building long-term solutions that match market needs.

Thanks to all who have joined us so far—more conversations to come.

#ECR2025
#Day3
#PrimaxInternational

ECR2025

✨ Welcome to Day3 #ECR2025

ECR is not just about technology—it’s about finding the right solutions for clinical needs. At Expo X2, Booth 202 we’re discussing how our imaging portfolio fits into different workflows.

And for those looking beyond what’s on our stand, our manufacturer’s nearby booth offers even more to explore. Let’s connect!

#PrimaxInternational
#ECR2025

PrimaxInternational

✨ 𝐃𝐚𝐲 2 𝐚𝐭 𝐄𝐂𝐑 𝟐𝟎𝟐𝟓

Great discussions with partners and industry professionals continue at ECR 2025.

These interactions are what drive meaningful progress in medical imaging.

Thanks to everyone who has joined us so far—more insights to come!

#PrimaxInternational #ECR2025

ECR2025

#ECR2025 Day 2!

A closer look at Cyberbloc FP-S at Expo X2, Booth 202—featuring a new high-resolution monitor for sharper imaging, a more flexible monitor arm for improved positioning, and refined imaging functions for even greater clarity.

If you’re attending ECR, stop by to see these enhancements in action!

#PrimaxInternational
#ECR2025

✨ 𝐃𝐚𝐲 𝟏 𝐚𝐭 𝐄𝐂𝐑 𝟐𝟎𝟐𝟓 – 𝐀 𝐆𝐫𝐞𝐚𝐭 𝐒𝐭𝐚𝐫𝐭! ✨

The first day at ECR 2025 has been dynamic and engaging, with insightful discussions and valuable meetings at our booth.

It’s always a pleasure to connect with partners and professionals, exploring new opportunities and reinforcing collaborations.

Looking forward to the next days!

#ECR2025 #Day1
#PrimaxInternational

ECR2025

#ECR2025 #Day1

@Elisa Di Stefano breaks the ice with first meeting!
That’s a start!

#PrimaxInternational

ECR2025

#ECR2025 is live!

At Expo #X2_202, we are presenting our #CyberblocFPS, now featuring a new 4K high-brightness monitor, with improved support, and enhanced imaging capabilities.

Our team is ready to meet you and to show these upgrades and more.
It’s also a great opportunity to connect and discover the broader advancements with the other new systems from our manufacturing partners.

Stay tuned!

#PrimaxInternational #herewego

ECR2025

Just a few hours to go until ECR 2025, and everything is in place!

Our booth is ready, and we look forward to welcoming visitors to explore our latest imaging solutions.
Here’s a small glimpse of what’s waiting for you—just a preview for now.

Stay tuned for more!

#ECR2025 #PrimaxInternational

ECR 2025 is about connections, insights, and hands-on experience.

We value real conversations, because understanding your needs is the first step to delivering the right solutions.

Our team of specialists will be there to exchange ideas, explore our latest advancements, and let you experience our Cyberbloc FP-S hands-on.

We’ve also created a welcoming space where you can take a break, have a drink, and share ideas in an informal setting.

Let’s make this a meaningful meeting. Join us at X2.202 and let’s talk!

#ECR2025 #PrimaxInternational
#MedicalImaging #CArm #Radiology 

PeopleOfPrimax

“𝘌𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘰𝘯 𝘢 𝘥𝘦𝘦𝘱 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵 𝘯𝘦𝘦𝘥𝘴.”

For @Matteo Papini, this isn’t just a principle—it’s the foundation of his work every day.
As Export Area Manager, Matteo’s role goes beyond sales. It’s about listening, analysing, and finding the right approach for each market.

Working closely with partners across regions, he translates local needs into tailored solutions, ensuring that Primax International stays agile and competitive in a constantly evolving landscape.
With experience across diverse markets, Matteo knows that a successful strategy isn’t just about numbers, it is about people.
Building trust, fostering long-term collaborations, and adapting to ever-changing demands are what truly drive sustainable growth.

At Primax International, people like Matteo bridge the gap between market needs and real solutions, making a difference where it matters most.

#PeopleOfPrimax #MedicalImaging #GlobalMarkets #StrategicGrowth

PrimaxInternationa

𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 & 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲

We have just shared the 2025 Training Schedule with our Partners, reinforcing our commitment to service excellence and long-term performance.

🔹 𝘊𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨 – Designed for both clinical application and technical expertise, our programs ensure users can maximize system potential while equipping service teams with essential maintenance and troubleshooting skills.

🔹 𝘗𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦 𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 – With remote diagnostics, software updates, and real-time troubleshooting, we help minimize downtime and keep your systems running at peak efficiency.

We believe that well-trained professionals make the difference in ensuring seamless operations and patient care.

Are you ready to enhance your expertise? Reach out to learn more about our training programs!

#PrimaxInternationa #Training #TechnicalSupport #OperationalExcellence

PeopleOfPrimax

𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗳 𝗣𝗿𝗶𝗺𝗮𝘅 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹: 𝗧𝗶𝘇𝗶𝗮𝗻𝗮

“𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵 𝘯𝘦𝘦𝘥𝘴 𝘥𝘳𝘪𝘷𝘦𝘴 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.”
That’s what guides @Tiziana Pesenti every day in her role at Primax International.

From order entry to logistics, she ensures that every request is handled smoothly, coordinating across departments like Production, Quality, and Accounting to keep things moving.

It’s not just about processing orders, it’s about making sure every detail is right, every deadline is met, and every customer gets exactly what they need, when they need it.

With years of experience, Tiziana knows that behind every successful delivery, there’s teamwork. Overseeing multiple steps in the process, solving unexpected issues, and keeping everything aligned: her ability to connect people and priorities is what makes the difference.

At Primax International, people like Tiziana ensure that everything runs seamlessly behind the scenes, so that healthcare professionals can focus on what truly matters.

#PeopleOfPrimax #MedicalImaging #CustomerCare #Efficiency

ECR

𝐄𝐂𝐑 𝟐𝟎𝟐𝟓: 𝐀 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐂𝐨𝐧𝐧𝐞𝐜𝐭.

The landscape of trade shows is evolving, and so is the way we engage.

While #ECR has changed over the years, it remains a key moment to meet in person, align on strategies, and explore opportunities with our partners.

From February 26th, our Team will be there, ready to discuss 2025 market dynamics, showcase last version of #CyberblocFP at our booth, and offer a complete view of our portfolio alongside those who design and manufacture our systems.

Because in an increasingly digital world, direct exchange still makes the difference.
See you soon in #Vienna!

#PrimaxInternational
@European Society of Radiology

PrimaxInternational

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴: 𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗳 𝗣𝗿𝗶𝗺𝗮𝘅 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹

At Primax International, our strength lies in the people behind the technology.

Every project, every system delivered, and every solution provided comes from the dedication, expertise, and teamwork of those who make it happen.
That’s why we’re launching : 𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗳 𝗣𝗿𝗶𝗺𝗮𝘅 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹, a series dedicated to the individuals who keep everything running, behind the scenes and on the front lines.

Twice a month, we’ll introduce you to a member of our team, sharing their insights, experiences, and the impact they have on our daily work.
Because great imaging solutions start with great people.
Stay tuned for the first story!

#PrimaxInternational #PeopleOfPrimax #BehindTheScenes #MeetTheTeam #MedicalImaging 

ArabHealth2025

As a final moment of #ArabHealth2025, a team’s picture with our partners of @PT Arkan Jaya Nusantara, as we celebrate the successful conclusion of an important distribution agreement for #Indonesia.

Sincere thanks to Mr. @Hafiz A Ahmad, CEO of Arkan, and @Matteo Papini for their commitment and collaboration throughout the process.

Arkan stands out as the ideal partner for this project, thanks to their exceptional technical expertise and market understanding, which perfectly align with the sophisticated demands of advanced imaging solutions in the Region.

#PrimaxInternational #Partnership

Thrilled to establish our partnership with @AWS Distribution.
This collaboration marks a key step in strengthening our operations in Middle East countries and expanding opportunities in the healthcare imaging sector.

Looking forward to the journey ahead!

ArabHealth2025

#ArabHealth2025 is over and it has been great!
We are very happy to thank all the people who visited our booth and spent some time with our team.
See you at the next year at WHX Dubai!

#PrimaxInternational
#ArabHealth2025
#Dubai 

Thrilled to announce a new partnership that marks an important milestone for Primax International in the Middle East.
We have signed an agreement with @AWS Distribution, one of the most prominent healthcare distribution companies in the region, recognized for their extensive network and commitment to excellence, for the distribution of our solutions in #SaudiArabia and the #UAE.

Special thanks to @Hameed M. and @Matteo Papini for their dedication and hard work in making this collaboration a reality, ensuring a strong foundation for both companies.

A step forward in delivering high-quality imaging systems to support healthcare professionals and patient care in this dynamic region.

#PrimaxInternational #Partnership #MedicalImaging
#ArabHealth2025

S2

We are delighted to welcome you on day 3 of ARAB HEALTH, and to present you our updates on our booth #S2.F58

#PrimaxInternational
#PrimaxInternational #ArabHealth2025
#Dubai 

Day2

Another incredible day at Arab Health 2025! #Day2 was filled with inspiring conversations and meaningful connections. A huge thank you to everyone who visited our booth and contributed to the success of the day! See you tomorrow for another day of collaboration.

#PrimaxInternational
#ArabHealth2025
#Dubai 

ArabHealth2025

A heartfelt thanks to company @AGS Corporation for stopping by our booth! Your visit added high value to our experience at #ArabHealth2025.

#PrimaxInternational
#Day2
#Dubai

ArabHealth2025

A new day at #ArabHealth2025 begins!

@Elisa Di Stefano, @Matteo Papini, and @Massimo Cavallaro are here and excited to welcome you.

#Day2
#PrimaxInternational
#Dubai

ArabHealth2025

Day 1 at #ArabHealth2025 has wrapped up!

We were thrilled to welcome so many visitors to our booth today.

A special thank you to whole @Beamed Trading Team from Doha (Qatar) for excellent meeting — your cooperation and professionalism make a difference!

See you all tomorrow for another exciting day!

#Day1
#PrimaxInternational
#ArabHealth2025

Day 1 at #ArabHealth2025 has wrapped up!

We were thrilled to welcome so many visitors to our booth today.
A special thank you to @Beamed Trading from Qatar, UAE, Iraq, and Jordan for stopping by — your support means a lot!

See you all tomorrow for another exciting day!

#Day1
#PrimaxInternational
#ArabHealth2025

ArabHealth25

@Matteo Papini had an incredible first meeting at #ArabHealth25.
#Day1
#PrimaxInternational
#ArabHealth2025
#Dubai 

ArabHealth25

#ArabHealth25 is underway!

Visit our team at booth #S2.F58 — we can’t wait to meet you!

#PrimaxInternational
#ArabHealth2025
#Dubai 

ArabHealth2025

Last Touches Before Opening!

The booth is ready, just some final adjustments and we are set to welcome you to #ArabHealth2025, opening tomorrow.

We’re excited to connect with industry professionals, partners, and potential distributors to explore new business opportunities. Let’s discuss how we can extend our presence in the region and bring advanced imaging solutions to even more markets.

See you at the show!

#PrimaxInternational #MedicalImaging #Opportunities
@Arab Health Exhibition

PrimaxInternational

🔜 Arab Health 2025 – See You in Dubai Next Week!
As already shared in our previous updates, from January 29th to February 1st, Primax International will be at Arab Health, one of the most anticipated events for healthcare innovation.

This is the perfect moment to connect with industry professionals, exchange ideas, and explore the future of medical imaging.

We’re also actively looking to expand our network of distributors in the Region, as there are still countries where we see strong opportunities for growth.

We look forward to an inspiring week in Dubai!

#PrimaxInternational
#ArabHealth2025 #HealthcareInnovation
@Arab Health Exhibition

𝗔𝗹𝘄𝗮𝘆𝘀 𝗯𝘆 𝗬𝗼𝘂𝗿 𝗦𝗶𝗱𝗲, 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗖𝗮𝗿𝗲
Behind every solution we deliver, there is a team dedicated to supporting partners and users and enhancing patient outcomes.

Our latest video takes you inside the heart of Primax International, showcasing the everyday moments that define our commitment – from problem-solving and collaboration to a shared focus on advancing care through imaging solutions.

Watch the video and discover how we’re always by your side, working to improve care every step of the way.

Let us know your thoughts in the comments or reach out to explore how we can support your imaging needs.

#PrimaxInternational #AlwaysByYourSide #ImprovingCare #ImagingSolutions #Teamwork

Our New Website is Live!
We’re thrilled to announce that our completely redesigned website is now online.

The new platform offers:
• A modern, intuitive design for easy navigation
• Comprehensive information on our imaging solutions
• A clear and engaging overview of who we are and what we do

A big thank you to @Webenaco team for the great work.

Explore the website now and discover how we’re continuing to advance imaging solutions for patient care:
www.primaxint.com

We’d love to hear your thoughts – take a look and let us know what you think.

#PrimaxInternational #NewWebsite #ImagingSolutions

PrimaxInternational

Something New is Coming…

Changes are just around the corner: this Thursday, January 16th, we will unveil the completely redesigned Primax International website.

With an updated interface and enhanced functionalities, our new platform is designed to provide a more seamless and informative experience for our Partners and Customers.

Mark your calendar and check back with us on Thursday.
We look forward to sharing this new chapter with you and hearing your feedback.

#PrimaxInternational #NewWebsite #ComingSoon 

PrimaxInternational

This week, we held our annual Kick-off Meeting, bringing the team together to reflect on 2024 results and define the strategy and actions for 2025.

The meeting focused on presenting our strategy and ensuring alignment across the organization, while also encouraging feedback and insights from everyone.

This open exchange of ideas, combining top-down direction with bottom-up input, not only strengthens our approach but also reinforces our sense of unity and shared purpose.

A big thank you to the Team for their active participation and dedication.

#PrimaxInternational #SharedStrategy #CompanyValues

Starting the year on a positive note: the first installation of 2025 is complete!

The #RivieraLPPlus system combines full automation with an extremely compact footprint, making it an ideal solution for facilities with limited space while maintaining efficient and reliable workflows.

A special thanks to our Italian Partner @Metaltronica Spa and @Matteo Ruta for their excellent work in ensuring a smooth and successful installation.

A great start, we look forward to many more successful projects in the months ahead!

#PrimaxInternational #Partnership #Riviera #Italy

MiddleEast

Arab Health 2025 is just around the corner!

This annual event in Dubai – this year celebrating its 50th edition – is not only a key moment for the healthcare industry in the #MiddleEast.
Along the years, it has become a global platform for exchanging ideas, exploring cutting-edge innovations, and fostering collaborations that shape the future of healthcare worldwide.

Our sales team will be there to discuss with you about the latest in imaging solutions from Primax International. If you’re attending and would like to discuss how our systems can support your goals, schedule a meeting in advance to ensure we can dedicate time to your needs.

Let’s make Arab Health 2024 a fruitful event for all.
See you soon in Dubai!

#PrimaxInternational #ArabHealth25 #Meeting
@Arab Health Exhibition

Another neat installation for #Levia9090 state-of-the-art R/F system.